{"id":28100,"date":"2023-09-08T08:07:45","date_gmt":"2023-09-08T08:07:45","guid":{"rendered":"https:\/\/usekilo.com\/?p=28100"},"modified":"2024-05-06T18:14:05","modified_gmt":"2024-05-06T18:14:05","slug":"top-earning-gym-owners-swear-by-this-one-trick-to-attract-their-dream-clients","status":"publish","type":"post","link":"https:\/\/usekilo.com\/top-earning-gym-owners-swear-by-this-one-trick-to-attract-their-dream-clients\/","title":{"rendered":"Top-Earning Gym Owners Swear by This One Trick to Attract Their Dream Clients"},"content":{"rendered":"\n

One of the biggest mistakes we see gym owners make is attempting to be all things to all people. This makes your marketing efforts not only challenging but also less effective, and you will struggle attracting the right people to your gym.<\/p>\n\n\n\n

Fortunately, there is a proven strategy that can make your life easier as a gym owner and improve your marketing: the creation of a clear customer avatar<\/strong>.<\/p>\n\n\n\n

Keep on reading to find out how you can craft the perfect customer avatar, transforming your gym into a magnet for your dream clients.<\/p>\n\n\n\n

Let\u2019s Review: What is a Customer Avatar?<\/h2>\n\n\n\n

A customer avatar<\/strong> is a snapshot of your dream client. It paints a clear picture of your perfect gym member and helps you understand who your gym serves.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

By establishing a well-defined customer avatar, the process of tailoring content, programs, and services becomes easier. You know exactly who you are talking to, allowing your messaging to resonate with your target audience<\/a> and making it easier to attract the right clientele to your gym.<\/p>\n\n\n\n

The top fit pros in the industry<\/a> have crystal-clear insight into their target market. By incorporating a customer avatar into their strategy, they get more qualified leads<\/strong>\u2014which is exactly what you want.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Remember, it doesn\u2019t take long for someone to visit your gym\u2019s website and determine whether or not your facility is the right fit for their needs. That\u2019s why getting ultra clear on your customer avatar is important; the more specific it is, the better<\/strong>.<\/p>\n\n\n\n

How to Create the Perfect Customer Avatar<\/h2>\n\n\n\n

Every gym owner should have a customer avatar; it\u2019s not something to skip or rush through. There are many details taken into account in order to make it right. That\u2019s why we are showing you a three-step process<\/strong> on how to create the perfect one for your gym.<\/p>\n\n\n\n

Our goal is to help you figure out what<\/strong> your dream client wants and why<\/strong> they will find what they are looking for at your gym. Let\u2019s dive in:<\/p>\n\n\n\n

1. Dig deeper on your current members<\/h3>\n\n\n\n

A great starting point to attracting your dream client is by looking at your gym\u2019s current member base and identifying your best clients. These are people that you ultimately want to bring into your gym.<\/p>\n\n\n\n

Two-Brain Business has an easy exercise<\/a> that can help you with this\u2014all you need is a pen and a piece of paper. It goes like this:<\/p>\n\n\n\n