We like to call this the \u2018hero section,\u2019 a strategic blend of:<\/p>\n\n\n\n
- \n
- Engaging Imagery<\/strong><\/li>\n\n\n\n
- Compelling Text<\/strong><\/li>\n\n\n\n
- Strong Call-to-Action (CTA) Buttons<\/strong><\/li>\n\n\n\n
- Your Logo<\/strong><\/li>\n\n\n\n
- A Simple Menu<\/strong><\/li>\n<\/ol>\n\n\n\n
<\/p>\n\n\n\n
It\u2019s straightforward, but it makes a big difference. It looks great and gets the job done.<\/p>\n\n\n\n
Take a look at how one of our Kilo customers captures these elements:<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-1-1024x622.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/a3sportsperformance.com\/<\/a><\/p>\n\n\n\n
But the journey doesn\u2019t end with just a standout hero section. A high-performing gym website has lots of different parts working together to deliver results.<\/p>\n\n\n\n
Let\u2019s see what else is needed.<\/p>\n\n\n\n
10 Must-Haves for a Top-Performing Gym Website<\/h2>\n\n\n\n
For a gym website that wins, here are 10 things you can\u2019t skip:<\/p>\n\n\n\n
1. A Beautiful Web Design<\/h3>\n\n\n\n
An eye-catching and professional web design makes a lasting impression on visitors. It sets the tone for who you are and what they can expect with your gym. Consider it the digital equivalent of a firm handshake.<\/p>\n\n\n\n
Key design features to keep in mind:<\/p>\n\n\n\n
- \n
- Branding:<\/strong> Your website should reflect your gym\u2019s ethos. Use your gym\u2019s colors and fonts consistently to build a strong visual identity. If design isn\u2019t your forte, consider hiring a professional designer or<\/strong> explore what Kilo<\/strong><\/a> can offer to make your vision a reality.<\/li>\n\n\n\n
- High-Quality Imagery:<\/strong> Choose powerful, relevant images that tell your gym\u2019s story. These visuals should showcase your facilities, community, and resonate with your target audience. Place them where visitors can\u2019t miss them.<\/li>\n\n\n\n
- Logo:<\/strong> Your logo should be up top or in another spot where it\u2019s easily seen. It\u2019s important for brand recognition, ensuring visitors know and remember who you are at first glance.<\/li>\n<\/ul>\n\n\n\n
Here is another beautiful example from one of our customers:<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-2-1024x532.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/georgiastrength.com\/<\/a><\/p>\n\n\n\n
2. Compelling Calls to Action<\/h3>\n\n\n\n
The CTA is more important than anything else on your gym\u2019s website. It\u2019s not just a button for show; it\u2019s a clear command that tells your visitors exactly what to do, driving engagement and conversions.<\/p>\n\n\n\n
- \n
- Make It Stand Out:<\/strong> Ensure your CTAs are prominent and repeated throughout your site. They should be easy to find and placed strategically where taking action feels natural and logical.<\/li>\n\n\n\n
- Keep It Simple:<\/strong> Keep your CTA messages direct and urgent, like \u201cBook a No Sweat Intro\u201d or \u201cJoin Us For a Free Class.\u201d Make acting on them quick and easy.<\/li>\n\n\n\n
- Appeal to Action:<\/strong> Use contrasting colors, larger buttons, and persuasive language that taps into your visitors\u2019 motivation. The right words and design will make people want to click immediately.<\/li>\n<\/ul>\n\n\n\n
For a complete guide on creating CTAs that get more clicks and bring in more leads, check out our full guide here: Is This One Button Costing Your Gym Potential Clients?<\/a><\/strong><\/p>\n\n\n\n
3. Easy Scroll for Services<\/h3>\n\n\n\n
Right after the initial \u201cwow\u201d of your hero section, visitors will naturally want to learn more about what you offer. This is where clear and concise information becomes vital.<\/p>\n\n\n\n
It\u2019s essential that visitors can quickly understand what you offer without any confusion. The objective here is straightforward: showcase that your gym is the answer to their needs and prompt them to take action, often by clicking a CTA to submit their contact details.<\/p>\n\n\n\n
Let\u2019s look at our earlier example. Just below the landing page, a seamless scroll reveals the gym\u2019s process and services in an easy-to-understand format.<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-3-761x1024.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nAs you can see, the content is easy to digest and answers fundamental questions to provide a clear understanding of what the gym offers.<\/p>\n\n\n\n
4. Location and Contact Information<\/h3>\n\n\n\n
Your website should clearly display your gym\u2019s location and how to contact you. Visitors need to have easy access to this information.<\/p>\n\n\n\n
Be sure to list your address<\/strong>, phone number<\/strong>, and email<\/strong>. Putting these details in the footer ensures they\u2019re available on every page as visitors scroll through your site.<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-4-1024x390.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\n5. Reviews and Testimonials<\/h3>\n\n\n\n
Trust is key for potential customers, and positive reviews are as influential as personal recommendations. That\u2019s a powerful endorsement for your gym.<\/p>\n\n\n\n
By featuring real testimonials from satisfied members on your website, you give visitors the social proof they need, which encourages them to reach out to your gym.<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-5-1024x580.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nGenuine reviews from members can significantly influence visitors\u2019 decisions, providing the trustworthy insights they\u2019re looking for in a new gym.<\/p>\n\n\n\n
6. Up-to-Date Content<\/h3>\n\n\n\n
Keep your gym\u2019s website fresh with content. Your blog, for instance, is where you can share your expertise, answer common questions, talk about your philosophy and so on.<\/p>\n\n\n\n
Here\u2019s why a consistent blog matters:<\/p>\n\n\n\n
- \n
- Boosts SEO:<\/strong> Regular posts help your gym show up in search results, attracting more traffic to your site.<\/li>\n\n\n\n
- Keeps Visitors Interested:<\/strong> Educational and valuable content makes people want to come back for more, which can reduce bounce rates.<\/li>\n\n\n\n
- Reflects Your Brand:<\/strong> Your blog is a window into your gym\u2019s culture and values.<\/li>\n<\/ul>\n\n\n\n
Additionally, pairing your content with high-quality visuals will not only improve your search rankings but also establish your gym as an authority in your local market.<\/p>\n\n\n\n
7. Get to Know Us<\/h3>\n\n\n\n
An About Us<\/strong> section is where visitors get to know your gym on a more personal level. It\u2019s a chance to:<\/p>\n\n\n\n
- \n
- Introduce Your Team:<\/strong> Show off your trainers and staff. People love to know who they\u2019ll be working with.<\/li>\n\n\n\n
- Share Your Gym\u2019s Story:<\/strong> Talk about how your gym came to be, the passion behind it, and the milestones you\u2019ve achieved.<\/li>\n\n\n\n
- Outline Your Vision and Mission:<\/strong> Clearly state your gym\u2019s purpose and goals. This helps visitors align with your values and see if you\u2019re the right fit for them.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-6-1024x909.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nThis section isn\u2019t just informative; it\u2019s an opportunity to inspire trust and build rapport with your visitors by showcasing the faces and values behind your brand.<\/p>\n\n\n\n
8. Other Essential Pages<\/h3>\n\n\n\n
Your gym\u2019s website is designed to direct visitors to act, mainly to hit that CTA button. But for those who want more, additional pages can provide valuable information.<\/p>\n\n\n\n
Key pages to consider are:<\/p>\n\n\n\n
- \n
- Social Media Links:<\/strong> Social platforms extend your website\u2019s reach. Include these links in the footer to places like your gym\u2019s Instagram and Facebook.<\/li>\n\n\n\n
- More Info:<\/strong> These can cover a range of content like your gym\u2019s pricing, schedules, details for drop-in visitors and so on. Deciding whether to show your prices can shape how visitors interact with your site\u2014some gyms benefit from displaying it, while others don\u2019t need it. For a deeper look into this strategy, check out Should you post your prices on your website?<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n
Any supplementary content like FAQs or photo galleries should always lead back to your CTA. If it doesn\u2019t encourage contact, then it\u2019s better suited for a member-only section.<\/p>\n\n\n\n
Remember, keep your site focused and effective for new visitors.<\/p>\n\n\n\n
9. Career Opportunities<\/h3>\n\n\n\n
Having a careers page<\/strong> is a unique feature that\u2019s often overlooked by many gyms, yet it\u2019s highly recommended by recruitment experts<\/a>.<\/p>\n\n\n\n
Ensure your careers page is visible and easy to navigate. It\u2019s best to place it in the footer alongside your other pages and links. Regularly update it with the latest job openings and highlight the benefits of joining your team, including competitive earning potential.<\/p>\n\n\n\n
We\u2019re not a gym, but here\u2019s how we present career opportunities at Kilo:<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-7.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nBy actively showcasing open positions, you not only fill gaps in your team but also demonstrate to visitors that you care about finding the best people to support their fitness journey.<\/p>\n\n\n\n
10. Seamless Mobile Experience<\/h3>\n\n\n\n
A mobile-friendly website is essential for your gym. Nowadays, everyone\u2019s using all sorts of devices, not just computers. If your site doesn\u2019t work well on a phone or tablet, you might lose out to your competition.<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-8-1024x750.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nYour site should also be easy to navigate and quick to load. A clunky, slow website will turn people away. But if your site is smooth and fast, visitors will enjoy exploring what you offer, keeping them interested in your gym.<\/p>\n\n\n\n
8 Examples of Great Gym Websites<\/h2>\n\n\n\n
A great gym website has all the key features we\u2019ve talked about. Here are 8 examples to further inspire you:<\/p>\n\n\n\n
1. SoulCycle<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-9-1024x503.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/www.soul-cycle.com\/<\/a><\/p>\n\n\n\n
2. The Fort NYC<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-10-1024x538.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/www.thefortnyc.com\/<\/a><\/p>\n\n\n\n
3. Orangetheory<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-11-1024x610.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> <\/a>https:\/\/www.orangetheory.com\/<\/a><\/p>\n\n\n\n
4. Timberwolf Fitness<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-12-1024x530.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/www.timberwolffitness.com\/<\/a><\/p>\n\n\n\n
5. F45<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-13-1024x550.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/f45training.com\/<\/a><\/p>\n\n\n\n
6. TS Fitness NYC<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-14-1024x530.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/tsfitnessnyc.com\/<\/a><\/p>\n\n\n\n
7. Equinox<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-15-1024x530.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/www.equinox.com\/<\/a><\/p>\n\n\n\n
8. Innovative Fitness<\/h3>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-16-1024x530.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nWebsite link:<\/strong> https:\/\/www.innovativefitness.com\/<\/a><\/p>\n\n\n\n
Design a Gym Website That Works as Hard as You Do<\/h2>\n\n\n\n
The best gym websites define their business and encourage visitors to engage, whether they click the CTA instantly or after they\u2019ve scrolled through your content.<\/p>\n\n\n\n
We\u2019ve laid out all the essential elements above so you know exactly what\u2019s needed. The next step is to put those pieces together. You can try to build it yourself or hire a design company, but both routes can be expensive and overwhelming.<\/p>\n\n\n\n
Here\u2019s a better strategy: Kilo\u2019s done-for-you service.\u00a0Our products<\/a><\/strong>\u00a0save<\/strong>\u00a0our clients<\/strong>\u00a0thousands<\/strong>\u00a0in annual service and software fees.<\/strong>\u00a0Plus, it\u2019s designed with gym owners in mind, covering everything from marketing automation to analytics and so much more, without the hassle of managing several third-party tools.<\/p>\n\n\n\n
![\"\"](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/Kilo-gym-website-image-17-1024x930.jpeg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nNot savvy with web design? No problem. Kilo\u2019s solutions are tailored for effectiveness, making your life easier as a gym owner.<\/p>\n\n\n\n
See the difference Kilo can make. Save time and money while getting a website and gym management software that drives results.\u00a0Click here for a demo<\/a><\/strong>, or\u00a0schedule a call<\/strong><\/a> with our team to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your gym\u2019s website is as important as the gym itself in our online world. It should be more than just good- or average-looking; it needs to engage and convert. What\u2019s the secret to a gym website that doesn\u2019t just bring in visitors but transforms them into members? We\u2019ve got the playbook for a gym website […]<\/p>\n","protected":false},"author":9,"featured_media":28457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-28437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/comments?post=28437"}],"version-history":[{"count":0,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media\/28457"}],"wp:attachment":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media?parent=28437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/categories?post=28437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/tags?post=28437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- More Info:<\/strong> These can cover a range of content like your gym\u2019s pricing, schedules, details for drop-in visitors and so on. Deciding whether to show your prices can shape how visitors interact with your site\u2014some gyms benefit from displaying it, while others don\u2019t need it. For a deeper look into this strategy, check out Should you post your prices on your website?<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n
- Share Your Gym\u2019s Story:<\/strong> Talk about how your gym came to be, the passion behind it, and the milestones you\u2019ve achieved.<\/li>\n\n\n\n
- Keeps Visitors Interested:<\/strong> Educational and valuable content makes people want to come back for more, which can reduce bounce rates.<\/li>\n\n\n\n
- Keep It Simple:<\/strong> Keep your CTA messages direct and urgent, like \u201cBook a No Sweat Intro\u201d or \u201cJoin Us For a Free Class.\u201d Make acting on them quick and easy.<\/li>\n\n\n\n
- High-Quality Imagery:<\/strong> Choose powerful, relevant images that tell your gym\u2019s story. These visuals should showcase your facilities, community, and resonate with your target audience. Place them where visitors can\u2019t miss them.<\/li>\n\n\n\n
- Compelling Text<\/strong><\/li>\n\n\n\n