{"id":28459,"date":"2023-11-14T01:38:50","date_gmt":"2023-11-14T01:38:50","guid":{"rendered":"https:\/\/usekilo.com\/?p=28459"},"modified":"2024-11-14T08:53:53","modified_gmt":"2024-11-14T08:53:53","slug":"from-driving-lyft-to-making-200k-yr-as-a-gym-owner","status":"publish","type":"post","link":"https:\/\/usekilo.com\/from-driving-lyft-to-making-200k-yr-as-a-gym-owner\/","title":{"rendered":"From driving Lyft to making $200k\/yr as a gym owner"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">This gym owner has the scrappiest success story we\u2019ve ever heard\u2026<\/h3>\n\n\n\n<p>What\u2019s up Gym World?<\/p>\n\n\n\n<p>Imagine starting your personal training gym in your 180 sq ft bedroom with a few bartered dumbbells and some second-hand equipment.<\/p>\n\n\n\n<p>It\u2019s a humble beginning, but that\u2019s exactly how&nbsp;<a href=\"https:\/\/www.instagram.com\/realgstrength\/\" target=\"_blank\" rel=\"noopener\">Giancarlo Regni<\/a>&nbsp;launched&nbsp;<a href=\"https:\/\/g-strength.com\/\" target=\"_blank\" rel=\"noopener\">G-Strength<\/a>&nbsp;7 years ago.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From driving Lyft to making $200k\/yr as a gym owner\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0ahB-Wt3G88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>While plenty of fit pros dream of opening a gym \u2018someday,\u2019 Giancarlo made no excuses to turn his into a reality.<\/p>\n\n\n\n<p>For those of you dreaming the same, let Giancarlo\u2019s journey be the push you need to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The $200k\/yr career switch<\/h2>\n\n\n\n<p>In 2016, Giancarlo quit his job and began training a few people in his 1-bedroom Philly apartment.<\/p>\n\n\n\n<p>That wasn\u2019t enough to make ends meet, so he drove for Lyft. He wanted to own a gym, but he needed clients and cash flow to make it happen.<\/p>\n\n\n\n<p>So he got creative: Giancarlo drove Lyft with a clipboard on his back seat that explained his personal training service. He asked passengers to leave their emails in exchange for fitness content.<\/p>\n\n\n\n<p>Instead of paying for leads, leads paid him.<\/p>\n\n\n\n<p>Over time, he grew his bedroom gym to 35 clients.<\/p>\n\n\n\n<p>Many were inspired by his passion, which expanded his network and clientele. At the time he was working about 60 hours a week, charging each client $35-$65 per hour. He said he was making about $10k\/mo with no overhead, but he was burning out.<\/p>\n\n\n\n<p>He used some of his cash flow to upgrade to a 700 sq ft space, and switched from a personal training model to a small group personal training model.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1-1024x686.jpeg?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-28461\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1-1024x686.jpeg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1-300x201.jpeg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1.jpeg?strip=all&amp;lossy=1&amp;ssl=1 1338w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1.jpeg?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1.jpeg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1.jpeg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-1.jpeg?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2-1024x682.jpeg?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-28462\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2-1024x682.jpeg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2-300x200.jpeg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2.jpeg?strip=all&amp;lossy=1&amp;ssl=1 1340w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2.jpeg?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2.jpeg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2.jpeg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2023\/11\/From-driving-Lyft-to-gym-owner-2.jpeg?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 Giancarlo\u2019s model is similar to Jeff Schumacher\u2019s at Engage Personal Training.\u00a0<a href=\"https:\/\/usekilo.com\/gym-owner-opens-three-gyms-in-10-months\/\">Check out<\/a>\u00a0that episode to learn the ins and outs of running a small group personal training gym.<\/pre>\n\n\n\n<p>And while he took a huge financial hit in the short term, it paid off over time. He now has two locations that do $63k\/mo in revenue with a 25% profit margin, and his third location is under construction.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 It\u2019s not the sexiest revenue number we\u2019ve seen on Gym World, but as they say, \u201crevenue is vanity, profit is sanity, and cash flow is reality.\u201d<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaway for gym owners (you\u2019ll want to see this)<\/h2>\n\n\n\n<p>Most gym owners use paid ads or fancy organic marketing; Giancarlo focuses on referrals.<\/p>\n\n\n\n<p>When I ran my gyms, referral marketing was something I should\u2019ve focused on but the effort didn\u2019t seem worthy of the revenue it generated.<\/p>\n\n\n\n<p>But Giancarlo keeps it simple by doing two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>He sends an&nbsp;<strong>automated text<\/strong>&nbsp;on day 30 of every client\u2019s membership and asks if they know anyone else who would benefit from joining the gym. If he gets a lead, he calls that person.<\/li>\n\n\n\n<li>He runs a&nbsp;<strong>Black Card campaign<\/strong>&nbsp;once a year that he learned from previous Gym World guest,&nbsp;<a href=\"https:\/\/youtu.be\/rZhwHBmkWwE?si=u_br_kRqBBVwdf2p\" target=\"_blank\" rel=\"noopener\">Vince Gabriel<\/a>. Clients receive a card for a 30-day free trial, which they gift to a family member or a friend who isn\u2019t already a member at the gym.<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 When Giancarlo first did this in 2018, his gym grew from 70 to 100 members in a month. That\u2019s an extra $10,000 in recurring revenue!<\/pre>\n\n\n\n<p>The campaign still works, and December is the BEST time to run it.<\/p>\n\n\n\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n\n\n\n<p>1. Go to this website:&nbsp;<a href=\"https:\/\/mymetalbusinesscard.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mymetalbusinesscard.com\/<\/a><\/p>\n\n\n\n<p>2. Order 100-200 fancy metal black cards with your gym\u2019s logo and a free introductory offer<\/p>\n\n\n\n<p>3. Mail or hand out the black cards to all your members, along with a note that says something like:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Dear [member\u2019s name],<br><br>Thank you so much for being part of our gym. To help you get a head start on holiday shopping, we\u2019ve enclosed a trial membership card valued at [$XXX] for you to give to a friend or family member. This card is meant for new members.<br><br>Each card is valid for 30 days. Please give the gift of fitness to anyone you choose.<br><br>We appreciate the time you spend with us every year and look forward to serving you, your friends, and family for years to come.<\/pre>\n\n\n\n<p>4. Follow up with an email that says something like:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Dear [member\u2019s name],<br><br>A few weeks ago, you received a package from us in the mail that contained a card for a 30-day trial membership for you to give as a gift this holiday season.<br><br>Just curious, who are you going to give the card to?<br><br>Please let us know by [date] as the offer will end soon.<\/pre>\n\n\n\n<p>By doing this, your member looks like a rock star for giving a friend something of real value, and you get the chance to close a toasty warm lead.<\/p>\n\n\n\n<p>While training someone for free is never fun, referrals are the&nbsp;<strong>highest quality leads<\/strong>&nbsp;out there since your member has already done most of the selling for you.<\/p>\n\n\n\n<p>The campaign only costs a few hundred bucks, so it\u2019ll pay for itself if you get just one new member.<\/p>\n\n\n\n<p>For deeper insights, make sure to&nbsp;<a href=\"https:\/\/youtu.be\/0ahB-Wt3G88\" target=\"_blank\" rel=\"noopener\">watch<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/57EGGSM6qSE7DzJNY2XWtz?si=yUXF7lcCT2ePjit_1Vn42w\" target=\"_blank\" rel=\"noopener\">listen<\/a>&nbsp;to the latest episode of Gym World.<\/p>\n\n\n\n<p>Hope this helps,<\/p>\n\n\n\n<p>j<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This gym owner has the scrappiest success story we\u2019ve ever heard\u2026 What\u2019s up Gym World? Imagine starting your personal training gym in your 180 sq ft bedroom with a few bartered dumbbells and some second-hand equipment. It\u2019s a humble beginning, but that\u2019s exactly how&nbsp;Giancarlo Regni&nbsp;launched&nbsp;G-Strength&nbsp;7 years ago. While plenty of fit pros dream of opening [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-28459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gym-world"],"acf":[],"_links":{"self":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/comments?post=28459"}],"version-history":[{"count":0,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media\/28463"}],"wp:attachment":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media?parent=28459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/categories?post=28459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/tags?post=28459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}