{"id":28970,"date":"2024-04-02T23:57:33","date_gmt":"2024-04-02T23:57:33","guid":{"rendered":"https:\/\/usekilo.com\/?p=28970"},"modified":"2024-11-13T18:55:33","modified_gmt":"2024-11-13T18:55:33","slug":"these-gym-owners-get-300-leads-a-month","status":"publish","type":"post","link":"https:\/\/usekilo.com\/these-gym-owners-get-300-leads-a-month\/","title":{"rendered":"These gym owners get 300 leads a month\u00a0\ud83e\udd2f"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">We\u2019ve got their process. Now you can steal it.<\/h3>\n\n\n\n<p>What\u2019s up Gym World?<\/p>\n\n\n\n<p>Lisa and Dai Palmer of&nbsp;<a href=\"https:\/\/www.instagram.com\/gasstation.fitness_windsor\/\" target=\"_blank\" rel=\"noopener\">Gas Station Fitness &amp; Nutrition<\/a>&nbsp;run two successful CrossFit gyms at capacity. They\u2019re known among&nbsp;<a href=\"https:\/\/twobrainbusiness.com\/\" target=\"_blank\" rel=\"noopener\">Two-Brain<\/a>&nbsp;gym owners for their great lead nurturing. Despite being able to generate a seemingly endless number of leads, they limit themselves to 300 a month.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because they want to get the most out of every lead they generate. Paying for leads and not nurturing them is the easiest way a gym can incinerate money.<\/p>\n\n\n\n<p>So if you want to learn how to get the most out of your pipeline, here\u2019s Lisa and Dai\u2019s system:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"These gym owners get 300 leads a month\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ttc6xduKaQc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/usekilo.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Get attention<\/h2>\n\n\n\n<p>The first step is getting people to express interest in the gym. Lisa and Dai do this using a mix of organic content and paid ads.<\/p>\n\n\n\n<p>For organic content, they consistently post on Facebook and Instagram, highlighting the in-gym experience and providing value to their audience.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 If you need help devising an organic strategy,\u00a0<a href=\"https:\/\/usekilo.com\/the-best-instagram-strategy-for-gym-owners\/\">this post<\/a>\u00a0breaks down how to do it step by step.<\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"649\" height=\"1024\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1-649x1024.jpg?strip=all&lossy=1&ssl=1\" alt=\"instagram posts to get attention to your gym\" class=\"wp-image-28973\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1-649x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 649w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1-190x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 190w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1.jpg?strip=all&amp;lossy=1&amp;ssl=1 685w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-1.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/figure>\n\n\n\n<p>They get about 30-40 organic leads a month for both locations, which is better than most gyms.<\/p>\n\n\n\n<p>Then, they pour fuel on the fire with paid ads, running four campaigns simultaneously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand ads<\/strong>&nbsp;to keep their gym\u2019s name in people\u2019s minds<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"647\" height=\"1024\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2-647x1024.jpg?strip=all&lossy=1&ssl=1\" alt=\"example of a Brand ad\" class=\"wp-image-28974\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2-647x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 647w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2-189x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 189w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2.jpg?strip=all&amp;lossy=1&amp;ssl=1 682w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-2.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testimonial ads<\/strong>&nbsp;to showcase real client success stories and experience<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3-721x1024.jpg?strip=all&lossy=1&ssl=1\" alt=\"example of a Testimonial ad\" class=\"wp-image-28975\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3-721x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 721w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3-211x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 211w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3.jpg?strip=all&amp;lossy=1&amp;ssl=1 748w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3.jpg?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-3.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pure value ads<\/strong>&nbsp;to provide helpful information for viewers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"986\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-4.jpg?strip=all&lossy=1&ssl=1\" alt=\"example of a Pure value ad\" class=\"wp-image-28976\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-4.jpg?strip=all&amp;lossy=1&amp;ssl=1 468w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-4-142x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 142w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-4.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge ads<\/strong>&nbsp;to increase engagement and encourage people to sign up<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"1024\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5-701x1024.jpg?strip=all&lossy=1&ssl=1\" alt=\"example of a Challenge ad\" class=\"wp-image-28977\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5-701x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 701w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5-205x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 205w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5.jpg?strip=all&amp;lossy=1&amp;ssl=1 739w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-5.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 Ads go stale after a while. Lisa and Dai test new images and copy every two weeks to keep things fresh and costs low.<\/pre>\n\n\n\n<p>They spend \u00a31,500 a month on ads each month. Their lead costs are ridiculously low (under \u20a410 per lead). They could ramp up their spend, but Dai doesn\u2019t want more leads than he can properly nurture.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1 Having a good organic content strategy often makes paid ads more effective.<\/pre>\n\n\n\n<p>Getting leads is the tip of the iceberg; what they do after a prospect expresses interest separates them from most gym owners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Hit the phones<\/h2>\n\n\n\n<p>Many gym owners let their leads sit around for hours before they try to contact them. Dai prioritizes calling leads as soon as they come in (he gets notified through&nbsp;<a href=\"https:\/\/usekilo.com\/gym-lead-machine\/\">Gym Lead Machine<\/a>). If he can\u2019t reach them, he adds them to a list for ongoing nurture.<\/p>\n\n\n\n<p>Each morning he makes 50-100 calls. This effort lands him about 5 appointments a day.<\/p>\n\n\n\n<p>Here\u2019s the script he uses:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1\u00a0<strong>Dai starts with:<\/strong>\u00a0<em>\u201cHey [name], how are you? I saw you visited our website. I won\u2019t take much of your time, just wanted to learn a bit about you and your fitness goals.\"<\/em><\/pre>\n\n\n\n<p>This opens the conversation, and then he talks about what Gas Station offers\u2014mainly group and semi-private training.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1\u00a0<strong>Dai then asks:<\/strong>\u00a0<em>\u201cDoes this sound like it could be a good fit for you?\"<\/em><\/pre>\n\n\n\n<p>Dai doesn\u2019t always get answers to his calls, but he\u2019s persistent. This helps him connect with more leads and move them through the sales pipeline faster. In sales, speed matters\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Get them in the gym<\/h2>\n\n\n\n<p>Research shows that 35-50% of prospects buy from the vendor who contacts them first:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"834\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&lossy=1&ssl=1\" alt=\"response time bar chart\" class=\"wp-image-28978\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&amp;lossy=1&amp;ssl=1 902w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6-300x277.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/04\/These-gym-owners-get-300-leads-a-month-6.png?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Getting leads on the phone before anyone else gives you the best chance of closing the deal.<\/em><\/figcaption><\/figure>\n\n\n\n<p>And remember, when a lead enters your pipeline, your competition isn\u2019t just other gyms; it\u2019s the prospect\u2019s own indecision.<\/p>\n\n\n\n<p>They\u2019re most likely to take action right after they fill out a form. Wait too long, and indecision creeps in, often causing them to do nothing.<\/p>\n\n\n\n<p>So, if you\u2019re certain your service is helpful, your goal should be to help them decide quickly. You can either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer something hard to resist, or<\/li>\n\n\n\n<li>Suggest a quick chat.<\/li>\n<\/ul>\n\n\n\n<p>Dai tries to get them into the gym within 48 hours of contact.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udca1\u00a0<strong>He asks them:<\/strong>\u00a0<em>\"Can you pop in within the next 2 days?\u201d<\/em><\/pre>\n\n\n\n<p>Then, he books them and sends a reminder text the night before around 8:00 pm.<\/p>\n\n\n\n<p>According to Dai, 80% of leads show up. Considering most of them come from paid ads, that\u2019s a pretty solid number.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Get a commitment<\/h2>\n\n\n\n<p>Once prospects are in the gym, we want them to make a decision.<\/p>\n\n\n\n<p>Read&nbsp;<a href=\"https:\/\/usekilo.com\/how-to-handle-sales-objections-in-your-gym\/\">this article<\/a>&nbsp;if you need help structuring offers and handling sales objections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<p>If you\u2019re running a lazy lead nurture strategy, you\u2019re leaving money on the table.<\/p>\n\n\n\n<p>For a full breakdown of Lisa and Dai\u2019s process,&nbsp;<a href=\"https:\/\/youtu.be\/ttc6xduKaQc\" target=\"_blank\" rel=\"noopener\">watch<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/19hCVsfGofo832wHXh0YxZ?si=1aRtSsKBQI6ANrLaAtE7nA\" target=\"_blank\" rel=\"noopener\">listen<\/a>&nbsp;to the show.<\/p>\n\n\n\n<p>hope this helps,<\/p>\n\n\n\n<p>j<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve got their process. Now you can steal it. What\u2019s up Gym World? Lisa and Dai Palmer of&nbsp;Gas Station Fitness &amp; Nutrition&nbsp;run two successful CrossFit gyms at capacity. They\u2019re known among&nbsp;Two-Brain&nbsp;gym owners for their great lead nurturing. Despite being able to generate a seemingly endless number of leads, they limit themselves to 300 a month. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-28970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gym-world"],"acf":[],"_links":{"self":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/comments?post=28970"}],"version-history":[{"count":0,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/28970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media\/28981"}],"wp:attachment":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media?parent=28970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/categories?post=28970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/tags?post=28970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}