![\"Hudson](\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/06\/gym-franchise-scaling-50-locations-1.jpg?strip=all&lossy=1&ssl=1\" "\\"\\"")
<\/figure>\n\n\n\nBut after being in the game a while, I noticed something. The owners that generate 7-figures of profit OBSESS over their brand.<\/p>\n\n\n\n
A brand is more than your colors, a font, and snazzy logo. Seth Godin said, \u201cevery interaction in any form is branding.\u201d<\/p>\n\n\n\n
Things like:<\/p>\n\n\n\n
- \n
- Answering the phone<\/li>\n\n\n\n
- Responding to emails<\/li>\n\n\n\n
- Starting class on time<\/li>\n\n\n\n
- Checking in with clients<\/li>\n<\/ul>\n\n\n\n
all contribute. A good brand instills trust, which pays dividends for the life of the business.<\/p>\n\n\n\n
In his book\u00a0Primal Branding<\/em><\/a>, Patrick Hanlon views brands as belief systems. He argues that creating a belief system attracts others who share your beliefs.<\/pre>\n\n\n\n
If you\u2019re a good operator, you can run a successful gym with a weak brand but it\u2019ll never scale.<\/p>\n\n\n\n
To grow to 10+ locations, you need to learn from the Alloys<\/a> & Alphas<\/a> of the world.<\/p>\n\n\n\n
Another example is MADabolic<\/a>, co-founded by Brandon Cullen and Kirk Dewaele. According to their website, it\u2019s the industry\u2019s first and only strength-driven interval training franchise. It combines elements of a boutique studio and a CrossFit gym.<\/p>\n\n\n\n
Get more insights on MADabolic in\u00a0Evan Lindsay\u2019s interview<\/a>\u00a0with Gym World.<\/pre>\n\n\n\n
MADabolic has been around for 12 years, and while most owners struggle with two locations, they have 35 gyms open. Brandon thinks the sauce is in the brand.<\/p>\n\n\n\n