{"id":29444,"date":"2024-08-12T17:40:46","date_gmt":"2024-08-12T17:40:46","guid":{"rendered":"https:\/\/usekilo.com\/?p=29444"},"modified":"2024-11-14T08:25:52","modified_gmt":"2024-11-14T08:25:52","slug":"this-gym-added-100k-revenue-in-30-days","status":"publish","type":"post","link":"https:\/\/usekilo.com\/this-gym-added-100k-revenue-in-30-days\/","title":{"rendered":"This gym added $100k revenue in 30 days"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">&amp; the 4 strategies that made it happen\u2026<\/h3>\n\n\n\n<p>Happy Friday Gym World,<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/dantrink\/?hl=en\" target=\"_blank\" rel=\"noopener\">Dan Trink<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/kyle.from.the.fort\/\" target=\"_blank\" rel=\"noopener\">Kyle Fields<\/a>&nbsp;from&nbsp;<a href=\"https:\/\/www.instagram.com\/thefortnyc\/?hl=en\" target=\"_blank\" rel=\"noopener\">The Fort NYC<\/a>&nbsp;are back by popular demand.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Their trio of small group training gyms in Manhattan has 600 members, bringing in over $300k a month.<\/pre>\n\n\n\n<p>First, they shared their&nbsp;<a href=\"https:\/\/youtu.be\/acbMWXppbLk?si=BalqF7WLLCE-R0A-\" target=\"_blank\" rel=\"noopener\">content strategy<\/a>. It\u2019s one of the best I\u2019ve seen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"1024\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1-664x1024.jpg?strip=all&lossy=1&ssl=1\" alt=\"The Fort NYC Instagram\" class=\"wp-image-29446\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1-664x1024.jpg?strip=all&amp;lossy=1&amp;ssl=1 664w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1-194x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 194w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1.jpg?strip=all&amp;lossy=1&amp;ssl=1 700w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1.jpg?strip=all&amp;lossy=1&amp;w=320&amp;ssl=1 320w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-1.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><figcaption class=\"wp-element-caption\"><em>Dan and Kyle would spend $2,000 a week on daily content with a media company. They now make their own content and post 2-3 times a week to keep it more genuine.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Then, Dan broke down their entire&nbsp;<a href=\"https:\/\/usekilo.com\/this-small-training-gym-makes-300k-mo\/\">business model<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">They also have the highest rent we\u2019ve ever seen on Gym World at $70k a month.<\/pre>\n\n\n\n<p>Now, they\u2019re here to share how they made an extra $100k in 30 days.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This gym added $100k revenue in 30 days\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6Tbk3YQnAdU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/usekilo.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Let\u2019s take a look: \ud83d\udc40<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Fort NYC \ud83c\udfcb\ufe0f<\/h2>\n\n\n\n<p>The Fort&nbsp;<a href=\"https:\/\/usekilo.com\/this-positioning-trick-made-this-gym-150k-in-a-week\/\">positions<\/a>&nbsp;itself as NYC\u2019s best small group personal training gym, offering a premium experience with high-end equipment for those serious about strength training.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2DH_7rOGMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C2DH_7rOGMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C2DH_7rOGMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by The Fort NYC (@thefortnyc)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Four people train with one coach, and everyone follows the same workout each day.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Most gyms we\u2019ve featured have groups of six, but Dan and Kyle find four allows coaches to give clients the right amount of attention.<\/pre>\n\n\n\n<p>Dan and Kyle know this is a new concept for many prospects, so they offer a 2-week paid trial that costs $360 for six sessions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2-1024x580.jpg?strip=all&lossy=1&ssl=1\" alt=\"The Fort 2 week trial\" class=\"wp-image-29447\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2-1024x580.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2-300x170.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2-1536x870.jpg?strip=all&amp;lossy=1&amp;ssl=1 1536w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;ssl=1 1906w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-2.jpg?strip=all&amp;lossy=1&amp;w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>This short-term commitment helps prospects see the gym\u2019s value and understand the training and systems.<\/em><\/figcaption><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">It\u2019s priced like their top membership at $720 a month.\u00a0<a href=\"https:\/\/usekilo.com\/this-training-gym-makes-100k-mo\/?utm_source=blog.johnisbuilding.com&amp;utm_medium=referral&amp;utm_campaign=3-deadly-gym-marketing-mistakes\">The ANNEX<\/a>\u00a0uses\u00a0<a href=\"https:\/\/usekilo.com\/3-deadly-gym-marketing-mistakes\/\">this strategy<\/a>\u00a0too, which helps attract high-quality leads and get money upfront.<\/pre>\n\n\n\n<p>After the trial, prospects pick a membership based on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How often they want to train each week<\/li>\n\n\n\n<li>How long they want to commit<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">Programs at The Fort range from two weeks to 16 weeks. They run an 8-week training cycle in two 4-week phases. Last time we spoke with Dan, he said 90% of their clients train three times a week.<\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>The Fort writes members\u2019 names and their training on blackboards covering the gym walls. Other successful gym owners like&nbsp;<a href=\"https:\/\/youtu.be\/AApIIRR82SM?si=OpAmltv9EHgGmfrM\" target=\"_blank\" rel=\"noopener\">Cassie Day<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/youtu.be\/cas0VS821Ww?si=dd3bcwz2Rb6zrPMe\" target=\"_blank\" rel=\"noopener\">James Pratt<\/a>&nbsp;also track results manually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3-1024x319.jpg?strip=all&lossy=1&ssl=1\" alt=\"gym tracking results\" class=\"wp-image-29448\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3-1024x319.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3-300x93.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3-1536x478.jpg?strip=all&amp;lossy=1&amp;ssl=1 1536w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3.jpg?strip=all&amp;lossy=1&amp;ssl=1 1574w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3.jpg?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/08\/gym-added-100k-revenue-in-30-days-3.jpg?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>The boards are erased every 4 weeks when a new training cycle starts.<\/em><\/figcaption><\/figure>\n\n\n\n<p>They also run a testing week every 16 weeks where members can assess their training progress.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9_JP_9tZNS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C9_JP_9tZNS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C9_JP_9tZNS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by The Fort NYC (@thefortnyc)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<pre class=\"wp-block-preformatted\">This approach\u00a0<a href=\"https:\/\/usekilo.com\/these-gym-owners-built-world-class-communities\/\">creates accountability<\/a>\u00a0in the gym and makes the program more sticky, so members keep coming back.<\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Each location has three full-time staff:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>General Manager:<\/strong>&nbsp;handles operations and upfront sales<\/li>\n\n\n\n<li><strong>Client Success Manager:<\/strong>&nbsp;focuses on client retention<\/li>\n\n\n\n<li><strong>Head Coach:<\/strong>&nbsp;oversees training and manages other coaches<\/li>\n<\/ul>\n\n\n\n<p>And they also have part-time coaches for additional support.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Everyone is on salary for now, but Dan and Kyle plan to pay part-time staff hourly down the line. If you\u2019re unsure about how to pay your coaches,\u00a0<a href=\"https:\/\/usekilo.com\/how-much-should-you-pay-your-coaches\/?utm_source=blog.johnisbuilding.com&amp;utm_medium=referral&amp;utm_campaign=this-training-gym-makes-100k-mo\">this article<\/a>\u00a0has more insights.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">$100k in 30 days \ud83d\ude80<\/h2>\n\n\n\n<p>New Yorkers love vacationing in the Hamptons, which means The Fort operates like a seasonal business.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">They lose 30% of member-generated revenue in the summer. Normally, they run about 450 sessions a week across all gyms.<\/pre>\n\n\n\n<p>With four people per session, Dan and Kyle know they need to sell each spot for $55-$60 (or $200 per session) to break even. So, to counter the dip in revenue during slow months, they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tighten&nbsp;<a href=\"https:\/\/usekilo.com\/how-to-sell-more-gym-memberships-via-instagram-dms\/\">lead follow-ups<\/a><\/li>\n\n\n\n<li>Strengthen&nbsp;<a href=\"https:\/\/usekilo.com\/how-to-handle-sales-objections-in-your-gym\/\">sales skills<\/a><\/li>\n\n\n\n<li>Implement new&nbsp;<a href=\"https:\/\/usekilo.com\/this-gym-trains-550-kids-in-1900-sq-ft\/\">CRM systems<\/a><\/li>\n\n\n\n<li>Ramp up&nbsp;<a href=\"https:\/\/usekilo.com\/these-gym-owners-get-300-leads-a-month\/\">paid ads<\/a><\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\">They reduced their Facebook and Google ad spend to $18K a month from $40K in 2022. In November, Dan said they targeted terms like \u201cpersonal training\u201d and \u201cgym near me\u201d in their Google Ads, which brought in higher quality leads.<\/pre>\n\n\n\n<p>July was set to be their worst month, but these changes helped them earn $100,000 more than they were forecasting.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">In the past, to combat the drop in revenue, Dan and Kyle pre-sold a year of memberships at 28% off, which brought in an extra $220,000.<br><br>Be careful with this strategy. It brings in cash now, but the discounting could hurt your top and bottom line in the long run.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next for The Fort? \ud83c\udf99\ufe0f<\/h2>\n\n\n\n<p>Like most seasoned gym owners, Dan and Kyle are continuously tweaking their business to increase profits. Small but simple changes like faster lead nurture and paid ads already added $100k revenue in just one month.<\/p>\n\n\n\n<p>Right now, they want to find what works best and are focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximizing operations<\/li>\n\n\n\n<li>Refining offers<\/li>\n\n\n\n<li>Optimizing systems and processes<\/li>\n<\/ul>\n\n\n\n<p>For a closer look at the biz,&nbsp;<a href=\"https:\/\/youtu.be\/6Tbk3YQnAdU\" target=\"_blank\" rel=\"noopener\">watch<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/6UuymI0OTRDbFcU8Tj1HYL?si=mGIbkGmAScOCdhy8ToZOFA\" target=\"_blank\" rel=\"noopener\">listen<\/a>&nbsp;to Dan and Kyle\u2019s full interview on Gym World.<\/p>\n\n\n\n<p>over \u2018n out,<\/p>\n\n\n\n<p>j<\/p>\n\n\n\n<p>\ud83d\udce3\u00a0P.S. If you liked this, share it with a gym owner who would too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&amp; the 4 strategies that made it happen\u2026 Happy Friday Gym World, Dan Trink&nbsp;and&nbsp;Kyle Fields&nbsp;from&nbsp;The Fort NYC&nbsp;are back by popular demand. Their trio of small group training gyms in Manhattan has 600 members, bringing in over $300k a month. First, they shared their&nbsp;content strategy. It\u2019s one of the best I\u2019ve seen. Then, Dan broke down [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-29444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gym-world"],"acf":[],"_links":{"self":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/29444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/comments?post=29444"}],"version-history":[{"count":0,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/29444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media\/29449"}],"wp:attachment":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media?parent=29444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/categories?post=29444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/tags?post=29444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}