{"id":29916,"date":"2024-09-09T03:54:34","date_gmt":"2024-09-09T03:54:34","guid":{"rendered":"https:\/\/usekilo.com\/?p=29916"},"modified":"2024-09-09T03:54:36","modified_gmt":"2024-09-09T03:54:36","slug":"this-gym-owner-grew-from-2k-to-900k-in-one-year","status":"publish","type":"post","link":"https:\/\/usekilo.com\/this-gym-owner-grew-from-2k-to-900k-in-one-year\/","title":{"rendered":"This gym owner grew from $2k to $900k in one year"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">&amp; scaled to 3 locations with 1,000+ members in 3 years\u2026<\/h3>\n\n\n\n<p>What\u2019s up Gym World?<\/p>\n\n\n\n<p>Last time, we spoke with our first martial arts gym owner on the pod,&nbsp;<a href=\"https:\/\/usekilo.com\/this-martial-arts-gym-makes-200k-yr-from-events\/\">Brendan Kalijundic<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Brendan went from nearly bankrupt with 70 members in a 2,000 sq ft gym to managing a 10,000 sq ft facility with 700+ members and $200k\/yr from events.<\/pre>\n\n\n\n<p>Now, we\u2019re talking to his mentor,&nbsp;<a href=\"https:\/\/www.instagram.com\/ottawamartialarts\/?hl=en\" target=\"_blank\" rel=\"noopener\">Nick Castiglia<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Nick runs three\u00a0<a href=\"https:\/\/www.instagram.com\/gbbarrhaven\/\" target=\"_blank\" rel=\"noopener\">Gracie Barra<\/a>\u00a0gyms in Ottawa, Canada, which is 5 hours from Toronto. The franchise focuses on Jiu-Jitsu and self-defence.<\/pre>\n\n\n\n<p>In 2018, Nick bought a struggling gym making $2k a year. Within a year, he grew it to $900k. Now, after three years, he owns 3 gyms with over 1,000 members.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This gym owner grew from $2k to $900k in one year\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y3rbT1ns92w?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/usekilo.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here\u2019s his story: \ud83d\udc47<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Becoming a gym owner \ud83d\udc54<\/h2>\n\n\n\n<p>Nick got into mixed martial arts (MMA) at a very young age to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fight bullying<\/li>\n\n\n\n<li>Build confidence<\/li>\n\n\n\n<li>Improve self-esteem<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac After high school, he wanted to be a coach, but his parents and trainers didn\u2019t support him. So, he went to college without knowing what to do.<\/pre>\n\n\n\n<p>In 2001, Nick met his mentor, Pat, who was an OG in the industry and owned 7 martial arts schools. Nick started working with him, quickly learned the business side of running a gym, and became the manager.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Over time, Nick started consulting for other martial arts owners and opened his own\u00a0<a href=\"https:\/\/legacymaconsulting.com\/\" target=\"_blank\" rel=\"noopener\">consulting company<\/a>. But after too many 80-hour work weeks, he got burnt out and thought he\u2019d leave the industry.<\/pre>\n\n\n\n<p>In 2018, Pat was selling two of his gyms. One was a 2,700 sq ft space with $2,000 in recurring revenue. Nick saw potential but didn\u2019t want to take it on alone, so he partnered with Mark (who had also worked with Pat) to turn it into a profitable business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1-1024x382.webp?strip=all&lossy=1&ssl=1\" alt=\"Pat and Nick MMA gym owners\" class=\"wp-image-29919\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1-1024x382.webp?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1-300x112.webp?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1.webp?strip=all&amp;lossy=1&amp;ssl=1 1210w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1.webp?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1.webp?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1.webp?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-1.webp?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Turning the gym around \ud83d\udd04<\/h2>\n\n\n\n<p>Nick used his 15+ years of experience as a manager to make the gym profitable.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac According to him, the \u201cBig 5\u201d for running a successful gym are: a\u00a0<strong>clean facility<\/strong>,\u00a0<strong>prime location<\/strong>,\u00a0<strong>good product<\/strong>,\u00a0<strong>great schedule<\/strong>, and\u00a0<strong>flexible pricing options<\/strong>.<\/pre>\n\n\n\n<p>Within a year, he took the business from $2k to $900k in revenue with over 500 members by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Renovating the space<\/strong>\u00a0(a $10-$12k facelift) &#8211; Simple updates like painting the walls, fixing the floors, and adding better lighting can make a gym feel\u00a0<a href=\"https:\/\/usekilo.com\/gym-owner-sells-150-locations-in-4-years\/\">more premium<\/a>\u00a0and attract the right clients.<\/li>\n\n\n\n<li><strong>Raising prices<\/strong>\u00a0&#8211; If you\u2019re making a 10% profit,\u00a0<a href=\"https:\/\/usekilo.com\/we-asked-13444-gym-owners-how-much-money-they-make\/\">raising your prices<\/a>\u00a0by 10% can double your profit. For example, if a gym makes $100k per year with a $10k profit, a 10% price increase would add $10k in revenue, doubling the profit to $20k.<\/li>\n\n\n\n<li><strong>Adding more classes<\/strong>\u00a0&#8211; Top gym owners we\u2019ve talked to focus on filling specific time slots, like Tuesday and Thursday at 9AM. This approach is common in gyms running\u00a0<a href=\"https:\/\/usekilo.com\/this-gym-owner-makes-3m-yr\/\">small group<\/a>\u00a0or\u00a0<a href=\"https:\/\/usekilo.com\/this-gym-makes-7-figures-from-semi-private-training\/\">semi-private programs<\/a>\u00a0because it ensures key slots are full before adding more classes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2-1024x330.webp?strip=all&lossy=1&ssl=1\" alt=\"Nick MMA gym full of members\" class=\"wp-image-29920\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2-1024x330.webp?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2-300x97.webp?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2.webp?strip=all&amp;lossy=1&amp;ssl=1 1210w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2.webp?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2.webp?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2.webp?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-2.webp?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Nick got a ton of leads with\u00a0<\/em><a href=\"https:\/\/usekilo.com\/making-100k-mo-from-one-facebook-ad-campaign\/\">paid ads<\/a><em>\u00a0and a\u00a0<\/em><a href=\"https:\/\/usekilo.com\/from-driving-lyft-to-making-200k-yr-as-a-gym-owner\/\">referral program<\/a><em>: \u201cBring a friend, get $50 off if they sign up, or bring 5 friends within a year and get a free year of membership if they sign up.\u201d<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improving the program<\/strong>\u00a0&#8211; Coaches are a key part of your product. Fellow gym owner\u00a0<a href=\"https:\/\/usekilo.com\/gym-owner-makes-110k-mo-with-no-social-media\/\">Oskar Johed<\/a>\u00a0believes that better coaching leads to better retention, which in turn means better financial results for the owner.<\/li>\n\n\n\n<li><strong>Hiring great staff<\/strong>\u00a0&#8211; Most gym owners we feature prefer to hire from within because the candidates already understand the culture and vibes. Plus, you know them better and see their skills, which makes it easier to\u00a0<a href=\"https:\/\/usekilo.com\/how-to-hire-the-best-staff-for-your-gym\/\">find the right fit<\/a>.<\/li>\n\n\n\n<li><strong>Seeking mentors<\/strong>\u00a0&#8211; Hiring\u00a0<a href=\"https:\/\/usekilo.com\/building-one-of-the-biggest-fitness-business-conferences\/\">mentors\u00a0or consultants<\/a>\u00a0can improve your business and give you honest feedback when you can\u2019t spot the flaws of your business yourself. Nick encourages all gym owners to seek mentorship, saying:<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You\u2019re one year from changing your life, and you\u2019re one year from having the best year of your life.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The business today \ud83c\udfcb\ufe0f<\/h2>\n\n\n\n<p>Nick offers MMA programs for both kids and adults, where members can choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 day a week<\/li>\n\n\n\n<li>2 days a week<\/li>\n\n\n\n<li>Unlimited training<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Advanced programming is available for an extra charge. About 80% of members train 2 days a week, and the average revenue per member is $200-$250 a month.<\/pre>\n\n\n\n<p>Nowadays, most leads come from:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/usekilo.com\/3-deadly-gym-marketing-mistakes\/\">The gym\u2019s website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/usekilo.com\/this-gym-owner-gets-60-referrals-a-month\/\">Referrals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/usekilo.com\/how-to-make-your-gym-stand-out-online\/\">Google reviews<\/a><\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udc40 One of Nick\u2019s clients has a\u00a0<a href=\"https:\/\/usekilo.com\/gym-websites\/\">Kilo gym website<\/a>\u00a0that generates so many leads, he turned off his paid ads.<\/pre>\n\n\n\n<p>He brings in new members with a low barrier offer that converts 95% of those who try it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A free class<\/li>\n\n\n\n<li>75% off the first 4 weeks<\/li>\n\n\n\n<li>A free uniform<\/li>\n\n\n\n<li>30-day cancellation policy<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac Since many people are intimidated by MMA gyms, Nick focuses on making them feel comfortable through\u00a0<a href=\"https:\/\/usekilo.com\/how-to-handle-sales-objections-in-your-gym\/\">lead nurturing<\/a>.<\/pre>\n\n\n\n<p>There are usually 1 or 2 front desk staff and a couple of instructors for each class during peak hours (3:30 pm-8:30 pm).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3-1024x542.webp?strip=all&lossy=1&ssl=1\" alt=\"MMA small group classes\" class=\"wp-image-29921\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3-1024x542.webp?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3-300x159.webp?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3.webp?strip=all&amp;lossy=1&amp;ssl=1 1210w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3.webp?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3.webp?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3.webp?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-3.webp?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Each class has 10 participants, so with a smaller group, a couple of coaches can spend more time with clients.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Nick also pays his staff well and invests in their development by giving constant feedback. This helps them improve as coaches and supports member retention.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\ud83d\udcac After reaching capacity, Nick opened two more gyms in 2019 and 2021. These gyms have another 500+ members. And while he didn\u2019t share exact numbers, we can assume that all three gyms are making $1.8M (based on the first location's success).<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know \u270d\ufe0f<\/h2>\n\n\n\n<p>Most gym owners struggle to manage a single location, but Nick scaled to 3 locations with over 1,000 members in just 3 years.<\/p>\n\n\n\n<p>My co-host Mateo asked him what the secret to scaling was. Nick said it comes down to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good systems<\/li>\n\n\n\n<li>A solid team<\/li>\n\n\n\n<li>Getting help (mentorship, hiring part-time staff, etc.) when you need it<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s exactly what he did, and now he runs a successful MMA empire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4-1024x768.webp?strip=all&lossy=1&ssl=1\" alt=\"Nick successful MMA empire\" class=\"wp-image-29922\" title=\"\" srcset=\"https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4-1024x768.webp?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4-300x225.webp?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4.webp?strip=all&amp;lossy=1&amp;ssl=1 1210w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4.webp?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4.webp?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4.webp?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w, https:\/\/exbs4efnfp8.exactdn.com\/wp-content\/uploads\/2024\/09\/gym-owner-grew-from-2k-to-900k-one-year-4.webp?strip=all&amp;lossy=1&amp;w=800&amp;ssl=1 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>For more insights, be sure to&nbsp;<a href=\"https:\/\/youtu.be\/y3rbT1ns92w\" target=\"_blank\" rel=\"noopener\">watch<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/65vqIMVPWVndcu59c4dJkz?si=zzE7V7XVTSKDBSoA90lNYQ\" target=\"_blank\" rel=\"noopener\">listen<\/a>&nbsp;to Nick\u2019s full interview on Gym World.<\/p>\n\n\n\n<p>that\u2019s all,<\/p>\n\n\n\n<p>j<\/p>\n\n\n\n<p>\ud83d\udce3&nbsp;P.S. If you made it this far, tell a gym owner to&nbsp;<a href=\"https:\/\/usekilo.com\/gym-world\/\">subscribe<\/a>&nbsp;to the Gym World newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&amp; scaled to 3 locations with 1,000+ members in 3 years\u2026 What\u2019s up Gym World? Last time, we spoke with our first martial arts gym owner on the pod,&nbsp;Brendan Kalijundic. \ud83d\udcac Brendan went from nearly bankrupt with 70 members in a 2,000 sq ft gym to managing a 10,000 sq ft facility with 700+ members [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-29916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gym-world"],"acf":[],"_links":{"self":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/29916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/comments?post=29916"}],"version-history":[{"count":0,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/posts\/29916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media\/29925"}],"wp:attachment":[{"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/media?parent=29916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/categories?post=29916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usekilo.com\/wp-json\/wp\/v2\/tags?post=29916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}