Finding the right gym business coach can be a challenge. With so many options out there, it’s tough to know which one has the tools, expertise, and approach that best fit your needs.
Loud Rumor is likely a name you’ll come across during your search. Known for its popular programs and solid track record, it may be worth taking a closer look.
That’s why we’ve done the research to bring you all the details you need, including:
- What is Loud Rumor?
- What does their gym mentor program include?
- How much does it cost?
- How does their coaching work?
- What do Loud Rumor clients say?
Read on to see if Loud Rumor is the right choice for your gym. 👇
What is Loud Rumor?
Founded in 2009, Loud Rumor began as a digital marketing agency, earning a strong reputation for helping gym owners achieve measurable results through advertising strategies. Over the years, they’ve worked with:
- Over 3,100 fitness studios
- 56 franchise brands
- Hundreds of independent businesses
The company has always strived to:
- Increase membership sign-ups
- Boost client retention
- Drive overall revenue
In August 2024, Loud Rumor transitioned to focus exclusively on business coaching for gyms and fitness studios through its GSD 360 Growth Program. Clients in this program reported nearly 10x more growth compared to those who only used the company’s digital marketing services. They gained more members, increased revenue, and freed up time to focus on what mattered most to them.
💡 This transition allows Loud Rumor to better support gym owners in building successful and efficient businesses.
The CEO and Founder
Mike Arce, the CEO and Founder of Loud Rumor, is a hands-on leader and prominent figure in the fitness industry. Known for his marketing expertise, Mike is dedicated to helping gyms and fitness studios reach their full growth potential.
He also hosts The GSD Show, a popular podcast that provides valuable insights on marketing, leadership, and business growth tailored to the fitness industry.
Fitness Industry Standing
Before shifting from marketing to coaching for gym owners, Loud Rumor was recognized as one of the top marketing agencies for gyms and fitness studios. They’ve earned several industry awards, including:
- Social Media Examiner’s Best Small Agency (2018)
- Club Industry Show’s Top Marketing Agency (2019)
- Fitness Business Podcast’s Best Fitness Marketing Agency (2020)
💡 In August 2024, Loud Rumor announced that they had outsourced their marketing services to Supafitgrow, a company they claim delivers better results in lead generation and member conversions. Loud Rumor now focuses exclusively on coaching.
Loud Rumor Offerings and Programs
When you sign on with Loud Rumor, you’ll gain access to a range of business coaching services for gyms and fitness studios.
These services include:
Gym Masterminds: These mastermind programs provide in-depth training on key aspects of running a fitness business, including sales, leadership, finance, and strategy. The programs are divided into three levels and are based on your gym’s revenue.
Gym Networking: Using the mastermind framework, Loud Rumor connects you with a community of hundred of gym owners and their teams to share insights and experiences.
The Three Levels of the Gym Mastermind Program
Loud Rumor recognizes that gym owners progress through three distinct stages on their journey to success. Each stage comes with its own set of challenges, opportunities, and threats. To support gym owners at every step, Loud Rumor offers three levels of mastermind programs tailored to address the specific needs of each stage.
Here’s a breakdown of what each level offers:
360 Level
The 360 program targets gyms and fitness studios earning between $15,000 and $42,000 in monthly revenue. At this stage, gym owners typically have a larger budget and a more developed team, making it easier to implement advanced strategies compared to gyms earning less than $15,000. This program helps gym owners focus on the right things at the right time to grow their business effectively.
As a member of the 360 program, you’ll gain access to:
- Scheduled online and in-person events
- Private and group calls with a facilitator and other program participants
- A comprehensive and well-organized training portal
- Step-by-step playbooks to guide your growth
360+ Level
The 360+ program is designed for gyms and fitness studios generating $42,000 to $83,000 in monthly revenue. It includes all the features of the 360 program, with the added benefit of networking and collaborating with gym and studio owners in a similar revenue bracket.
A-Class Level
The A-Class program is the ultimate goal for clients in Loud Rumor’s programs. To qualify, your gym or fitness studio must generate over $1 million annually.
💡 Some A-Class members operate gyms generating over $10 million annually.
While A-Class includes the same benefits as the 360 and 360+ programs, it offers exclusive perks such as:
- Connections with 7-figure and 8-figure entrepreneurs
- Private dinners at in-person events
- Passes to A-Class retreats held worldwide
- Access to A-Class Power Calls featuring top speakers and industry leaders
- Closer collaboration with the Loud Rumor C-Level team
How Much Do Loud Rumor Programs Cost?
Loud Rumor doesn’t share its pricing online, but past clients have reported paying $1,250 USD per month for mastermind programs and $1,500 USD per month for in-house advertising services (before outsourcing their digital marketing to Supafitgrow).
💡 Disclaimer: These prices are based on client feedback and may not reflect current rates. For the most accurate pricing details, it’s best to contact Loud Rumor directly.
How Loud Rumor Works
Running a successful gym or fitness studio means juggling many essential components. Loud Rumor has helped thousands of gym owners achieve their goals by offering abundant resources and proven strategies to boost profits.
To maintain its reputation as one of the top marketing and business agencies in the fitness industry, Loud Rumor follows three core tenets of success.
Here they are:
1. Surround Yourself with Winners
An essential practice at Loud Rumor is creating a winning environment by fostering a culture of excellence. The program brings together team members and entrepreneurs who excel in:
- Sales & marketing
- Leadership
- Strategy
- Scaling
Loud Rumor’s favorit credo is:
Dumb people keep making the same mistakes. Smart people learn from their mistakes. Geniuses learn from the mistakes of others and avoid as many as possible.
This belief drives the company’s emphasis on connecting like-minded individuals across the global fitness industry. By fostering these connections, Loud Rumor ensures its clients have quick access to invaluable experience and knowledge.
2. Be a Thought Leader in the Fitness Industry
Loud Rumor holds itself to higher standards than its competitors. That’s why the agency does more than simply provide services to clients. From the start of a program to the finish, the Loud Rumor team works closely with you and your team to help you reach your goals.
The company furthers this mission by offering fitness business-focused books and training to support gym and studio owners. Additionally, they host GSDCON, a highly exclusive and premium fitness summit. This event brings together top studio owners and entrepreneurs to share strategies for scaling their businesses and provides insights on:
- Financial Management and Growth
- Strategic Planning and Execution
- Enhancing Business Value
- Adaptive Business Strategies
3. Making Their Clients’ Success a Top Priority
One gym closing its doors is one too many for Loud Rumor. With the U.S. fitness industry generating around $30 billionin annual revenue, the Loud Rumor team approaches every client’s journey with the firm belief that every fitness business can succeed and positively impact their communities.
What Do Loud Rumor Clients Say
A quick Google search shows that Loud Rumor has no shortage of satisfied clients.
Here’s a sampling of success stories shared by their clients (sourced from the Loud Rumor website and Google reviews):
Laurel Roach | TriFit Wellness
“I actually almost closed my studio. After talking with my head coach, I said, ‘I don’t want to give up. Are we in this together?’ After that, we joined Loud Rumor, and in just four months, we saw an additional $15k added to our monthly revenue! A couple of years ago, if I saw these numbers on my MindBody, my mind would have been blown.”
Jeremy and Luis | The Collective
“We added $30k in just three months! The relationships with other gym owners, the quarterly boot camps, and the strategies we can take back and teach to our team. It’s priceless! As we started implementing, we hit that tier and hit the $73k mark in three months.”
Jesus Cortez | Bodify
“Before partnering with Loud Rumor, we thought our sales process was solid, especially with the growth we achieved during the pandemic. However, since joining Loud Rumor, we’ve taken Bodify to a new level. Their expert guidance helped us implement and strengthen processes that have driven consistent growth over the past five months. Even in traditionally slow months, we’ve seen an increase in performance compared to the previous year. Our journey with Loud Rumor has been filled with nothing but positive results. If you aim to boost your fitness studio, Loud Rumor is the go-to partner.”
Is Loud Rumor Your Solution for Growth?
Many gym and fitness studio owners have achieved significant success with Loud Rumor’s expert guidance from its groups and staff. The real question is whether Loud Rumor’s services align with your gym’s unique needs, style, and goals.
As you consider your options, don’t forget to book a call with Kilo to explore how our gym management software can help grow your gym business.
