"The Bimbo Dream" brings 50 girls from 23 countries to the heart of Barça
Grupo Bimbo, the world's largest bakery company and a Global Partner of FC Barcelona as well as the Main Partner of FC Barcelona Femení, has launched the second edition of its global campaign "The Bimbo Dream" through its BIMBO® brand. As part of this initiative, 50 girls, aged 10 to 13, from 23 different countries were given a unique opportunity to train at Barça’s sports facilities and interact with standout players from the club, such as Aitana Bonmatí, Mapi León, and Jana Fernández.
The experience took place in May 2025 in Barcelona, Spain, where the girls also participated in a training workshop with Barça Academy and enjoyed two days of practice sessions led by professional FC Barcelona coaches. In addition to the sports activities, the girls explored the Gothic Quarter through an interactive rally, visited Santa Perpètua de Mogoda to bake their own bread alongside BIMBO®, and played a friendly match against Barça Academy teams.
The young talents who participated in this second edition came from Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, El Salvador, Spain, Guatemala, Honduras, Morocco, Mexico, Nicaragua, Panama, Paraguay, Peru, Portugal, Romania, the United Kingdom, Uruguay, and Venezuela.
Aitana Bonmatí, FC Barcelona soccer player and Spanish Women’s National Team member, as well as a global ambassador for the Bimbo® brand, shared her perspective on the importance of this initiative, commenting: "Beyond sports, I have a strong sense of responsibility that motivates me. It’s gratifying to know that I can inspire girls who once had few role models in football and encourage them to dream big. Nutrition is critical to optimizing performance. I appreciate working with brands committed to creating transformative experiences for girls. It’s a remarkable initiative."
The “Bimbo Dream” campaign, created in collaboration with Disney/ESPN, will be aired on social media and across various media outlets in July and August of 2025. The goal is to share the unforgettable experience of the 50 girls who were selected in Barcelona.
This initiative encourages girls to dream without limits and helps foster female talent by overcoming barriers. With this vision in mind, Bimbo® reaffirms its commitment to developing new generations with a clear and powerful message: "Nourish what makes you great."
